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BetterBrand gets into the swing of fall things with Pumpkin Spice Better Bagel

The limited-edition bakery product marks the brand’s latest low-carb product launch.

Better Brand, the company behind the low-carb, high-fiber Better Bagel line, has introduced a limited-edition Pumpkin Spice Better Bagel in time for the fall season.

The new product (the company’s latest entry into the $12 trillion refined carb space, features a blend of cinnamon, ginger, nutmeg, cloves, and cardamom. While the company is best known for the Better Bagel, they also launched the Better Bun and Hawaiian Roll earlier this summer.

Each bagel contains 5 g of net carbs, 25 g of protein, no added sugar, and only plant-based ingredients. The 14.8-ounce package retails for $12.99 and is available at Whole Foods through the end of October.

Jenni Spinner is the chief editor of Snack Food and Wholesale with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.