Once Upon a Farm recently launched its first ever Refrigerated Oat Bars as part of its innovation pipeline. The bars are refrigerated for freshness, made with real fruit and veggies, fueled with 100% whole grain oats, and drizzled with a no-added-sugar icing. Flavors include Strawberry, Banana Chocolate, and Apple Cinnamon. The company was founded in 2015 by Cassandra Curtis, now chief innovation officer, and actress Jennifer Garner came on board in 2017.
We recently touched base with Curtis to learn more about the bars and why the children's nutrition company decided to branch out past its initial products.