Cheddies Crackers reportedly is on a mission to disrupt the $7.5 billion snacking cracker category with a product made from organic cheddar cheese sourced from regenerative farms. The producer has paired their recent national expansion efforts with a brand refresh and a new package design that aims to bring a younger, value-driven consumer to the salty snack set.
The $23.7 billion salty snack market is expected to grow to $28.6 billion by 2026. The company reports it is aiming at a category (traditionally dominated by nostalgic, heritage brands) to offer a flavor-first, modern spin to the long-standing cheese cracker category, and it plans to make regenerative relevant to today’s newest generation of shoppers.