The American Society of Baking (ASB) has announced Catherin Herrera, director of baking technology - technical service at Bimbo Canada, as this year’s recipient of the Rising Baker Award.
“The Rising Baker Award shines a spotlight on the talented individuals who make up this innovative industry,” remarked Kristen L. Spriggs, ASB executive director, who joined the organization last year when the award was first introduced at BakingTech 2023. “Our recipients last year, James Happ and John Hinds, show us what’s possible with our next generation of leaders. The 2024 award winner will inspire all generations and show what’s possible with hard work and dedication—two qualities that are prevalent in the ASB membership.”