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Larabar previews Trail trio of new Trail Mix bars

Each of the three snack bars features a crunchy-chewy texture and clean labels.

Larabar is releasing three new Trail Mix bars in time for spring. Each of the items features a crunchy-chewy texture, and three flavors are available:

Peanut Butter & Jelly: featuring a flavor throwback to classic PB&J sandwiches, this bar is made with just five ingredients—almonds, walnuts, peanut butter, cherries, and raisin
Dark Chocolate Peanut: the snack includes dark chocolate, peanut butter, almonds, and walnuts
Chocolate Coconut Macaroon: the bar is composed of coconut, almonds, walnuts, chocolate chips, and peanut butter

According to the producer, these are the first bars in the Larabar portfolio to incorporate regenerative almonds as part of the brand’s commitment to advancing sustainable and regenerative practices in its supply chain. It sourced 80,000 pounds of regenerative almonds for the Trail Mix Bars and plans to expand to as many as 250,000 pounds of regenerative almonds.

The Trail Mix bars will roll out to retailers nationwide in June for an MSRP of $9.09 for a six-count box.

KEYWORDS: LARABAR

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Jenni Spinner is the chief editor of Snack Food and Wholesale Bakery with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.