Tate’s Bake Shop has announced the appointment of Cass Black to the role of chief customer officer (CCO). In this role, Black will sit on the Tate’s leadership team and help lead the brand’s growth culture, leveraging customer relationships through both the Tate’s Warehouse and Mondelēz direct store distribution (DSD) sales teams.
A result-oriented and visionary sales leader, Black joins Tate’s from Mondelēz, where he most recently served as customer vice president for Mondelēz International. In this role, he led the strategic transformation of the DSD retail operating model for the sales team, which the 2023 Customer Advantage Sales Survey recognized as the #1 DSD team across North America.