Hostess, maker of Hostess brand snack cakes, is partnering with Paramount Home Entertainment this Halloween to offer consumers a chance to win a host of prizes in correlation with the “Transformers: Dark of the Moon” movie.


Hostess, the Irving, Texas, maker of Hostess brand snack cakes, is partnering with Paramount Home Entertainment this Halloween to offer consumers a chance to win a grand prize of $25,000 and a host of other prizes in correlation with the “Transformers: Dark of the Moon” movie.

From Sept. 12-Oct. 16, Hostess invites consumers to visit www.hostesscakes.com daily to play the “Transform Your Treat” instant win game online. By entering the online sweepstakes, consumers can watch their snack cake convert like a Transformers robot for a chance to instantly win $25,000 or other prizes, including Xbox 360 consoles, “Transformers: Dark of the Moon" video games for Xbox 360, "Transformers: Dark of the Moon” DVDs and a one-year supply of Hostess snacks.

“We’re excited to bring together the sweet taste of Hostess snack cakes and the out-of-this-world excitement of ‘Transformers: Dark of the Moon’ in our most action-packed Halloween celebration to date,” says Amy Clark, director of snack marketing for Hostess.

Hostess also introduced limited-edition Transformers-themed snack cakes featuring Optimus Prime (blue Hostess SnoBalls with red crème filling), Chocwave Shockwave (CupCakes featuring red icing and metallic sprinkles), Bumblebee and Sentinel Prime, all based on the Hasbro Transformers brand, available in grocery stores across the country.

Plus, from Oct. 17-Nov. 19, Hostess is offering consumers a $4 rebate with the purchase of two specially marked Hostess products and a “Transformers: Dark of the Moon” Blu-ray or DVD.

For official rules and additional information about these promotions, go to www.hostesscakes.com.