APC, Paramount Pictures partner for National Pie Day promotion
The American Pie Council announces an innovative pie-centric partnership with Paramount Pictures Corp. The movie studio’s new film, Labor Day, will be the association’s first-ever sponsor of its annual holiday, National Pie Day, on Jan. 23.
Starring Kate Winslet and Josh Brolin and directed by Jason Reitman, Labor Day features a pie-making scene that becomes an important theme in the story and shares the APC’s message of passing down skills from generation to generation. The movie will be released nationally on Jan. 31, a week after National Pie Day.