Lay’s potato chips—one of the marquee brands from PepsiCo’s Frito-Lay division in Plano, TX—recently announced that Lay’s Kettle Cooked Wasabi Ginger flavored potato chips are the winner of its 2014 “Do Us A Flavor” contest.
Meneko Spigner McBeth, who submitted the idea for Lay’s Kettle Cooked Wasabi Ginger flavored chips, will take home a $1 million grand prize or 1 percent of her winning flavor’s net sales through July 1, 2015 (whichever is higher). Lay’s Kettle Cooked Wasabi Ginger flavored chips also will remain on store shelves following the completion of the contest.
The three runner-up finalists will each receive $50,000 in prize money. They are Chad Scott from Las Vegas, who submitted Cappuccino; Matt Allen from Troy, OH, who submitted Cheddar Bacon Mac & Cheese; and Julia Stanley-Metz from Sacramento, CA, who submitted Mango Salsa.
“The response to this year’s contest has absolutely blown us away,” says Ram Krishnan, senior vice president and chief marketing officer, Frito-Lay North America. “It is clear our fans are not only passionate about flavor, they are also eager to weigh in and share their ideas for the flavors we bring to market next. It has been an exciting journey, and we are so proud to celebrate Meneko and her $1 million flavor—Lay’s Kettle Cooked Wasabi Ginger.”
The Lay’s brand plans to look for opportunities to bring one or more of the three runner-up flavors back to store shelves for limited-time appearances following the completion of the contest. Consumers are invited to stay tuned at www.facebook.com/lays for the latest details.