Despite efforts to eat healthier, Americans still love their sweets. According to “Outlook on the Millennial Consumer 2014,” a nationally syndicated research report published by the Hartman Group, millennials, in particular, “prefer to focus on the delicious things they love to eat,” and their definition of well-being “includes indulgence.” So, when no one is looking–or perhaps even when they are—they enjoy a slice of cake, a piece of pie or a handful of cookies.
It’s not surprising, then, that nearly every product category that we generally consider connected to dessert, treats or indulgence—from moderate to unfettered—is up in dollar sales for the past 52 weeks ending April 19, 2015, according to data provided by IRI, Chicago.