Company: Bimbo Bakeries USA, Horsham, PA


Introduced: April

Distribution: National

Suggested Retail: $4.49 for a 8-ounce loaf

Product Snapshot: Bimbo Bakeries USA has added a new line called Extra Grainy to its premium whole-grains bread portfolio. Geared toward consumers who want a richer, grainer product experience, the line will live under the Arnold, Brownberry and Oroweat brands, and feature three varieties—17 Grains & Seeds, Cracked Wheat & Oats and Flax & Sesame Seeds. Each variety is specially baked to have a tasty, grainy texture with visible seeds and grains inside and out.