Company: Kellogg Co., Battle Creek, MI


Introduced: June

Distribution: National

Suggested Retail: $3.34 for a 12.4-ounce box

Product Snapshot: Kellogg Co. says fans of its Sunshine brand Cheez-It crackers told the brand they sort through each box to find the slightly burnt crackers because they love their extra-toasty flavor. To give these consumers the extra-toasty taste and texture they crave, the brand recently launched Sunshine Cheez-It Extra Toasty crackers. Made with 100 percent real cheese, the crackers have 3 grams of protein and 150 calories per serving (27 crackers) and contain no cholesterol or trans fat.