Private label has come a long way from its “generic” years. Today, focuses are on premium, national-brand-better (NBB) offerings and clean eating—snack and bakery products that are part of the better-for-you category, including those that are gluten-free.
Private label foods are adapting to the needs and wants of today’s consumers. “The top trends in private label snacks and bakery products are similar to the trends we have observed in the branded categories,” says Ricardo Rodriguez, marketing manager, confectionary and bakery, Ingredion Inc., Bridgewater, NJ. “For example, clean and simple labeling, non-GMO, gluten-free and functional snacks that deliver added fiber and protein and vegetable-based ingredients like pulse flours and proteins.”