Introduced: February 2017

Distribution: National

Suggested Retail Price: $2.69

Product Snapshot: Consumers are increasingly monitoring what is and is not in their food, placing greater significance on transparency (what are they eating and where did it come from) and back-to-nature foods that contain fewer ingredients (Global Food Forums, 2016). JOLLY TIME Pop Corn looks to exceed these minimal ingredient, natural and high quality standards with its delicious new flavor of microwave popcorn, Simply Popped.

Simply Popped is an easy and delicious microwave butter popcorn that is made with just four simple ingredients: butter, sea salt, non-GMO popcorn and oil, that combine to make an exceptional perfectly buttered, perfectly salted flavor. This gluten-free, fiber-rich snack contains zero grams trans fats and no hydrogenated or partially hydrogenated oils. The new popcorn is packed with wholesome, whole grain goodness that keeps people feeling fuller, longer. A snack that pops up hot, fresh and steaming and with only 35 calories per cup, Simply Popped is a snack consumers can feel good about choosing.

Supermarket Guru’s Phil Lempert awarded Simply Popped a score of 95 out of 100, with a 28 out of 30 for taste and 15 out of 15 for both nutrition and ingredients, making it a HIT and his Pick of the Week.

Phil Lempert says, "This microwave popcorn is one of the best I've had in a long time. I popped three bags and each time it came out perfectly, with very few un-popped kernels and not one scorched piece. The blend of palm oil and clarified butter give it just the right amount of flavor. Microwave popcorn has come a long way."

Simply Popped joins JOLLY TIME’s 18 other microwave popcorn varieties and is sold in packages of either 3 or 6 packs. It is currently available at select retailers nationwide.