Company: JOLLY TIME Pop Corn
Introduced: October 2018
Suggested Retail Price: $2.49 (3-count box), $4.29 (6-count box)
Product Snapshot: JOLLY TIME Pop Corn is excited to announce its newest microwave popcorn flavor innovations: Blazin’ Blast O and Blazin’ Cheez. The new microwave popcorns take a bold spin on JOLLY TIME’s traditional Blast O Butter and The Big Cheez Microwave Pop Corn classics that bring a fiery kick to the microwave popcorn aisle.
Consumer demand for hot, adventurous flavors has consistently picked up popularity in the food category. A 2018 survey by Kalsec, Inc. found that 90 percent of U.S. consumers enjoy spicy foods, and 25 percent of people are eating more spicy foods now than just one year ago, with younger consumers more likely to have them as part of their consideration set.
“We make a conscious effort to evolve with the ever-changing preferences of our consumers, so we’re constantly looking for new ways to expand our microwave popcorn offerings,” says Garry Smith, JOLLY TIME Pop Corn’s fourth generation president. “With more than 100 years of perfecting popcorn under our belt, we’re excited to offer these flavors as additional products our current consumers will enjoy, as well as intriguing options for attracting new consumers to try JOLLY TIME Pop Corn.”
The two new microwave popcorns add a fiery spin to JOLLY TIME Microwave Pop Corn classics, Blast O Butter and The Big Cheez. Blazin’ Blast O delivers snackers a salty, crunchy, red-hot peppery movie theater butter popcorn, while Blazin’ Cheez gives an unmatched spicy kick to the microwave cheese popcorn classic.
Similar to all JOLLY TIME Microwave Pop Corn, Blazin’ Blast O and Blazin’ Cheez are 100% whole grain popcorn and made with non-GMO kernels. Both Blazin’ products are available in 3-count and 6-count boxes and have an SRP of $2.49 and $4.29. The products are available now at HyVee, Fareway, Alberson’s (Utah & Idaho) and Associated Grocers retailers as well as on Amazon.com.