Vintage Italia expands nationwide distribution
Vintage Italia, the parent company of Pasta Chips, purveyors of the first baked pasta chip brand, and Pasta Bow Ties, the new stylish bowtie-shaped puffed pasta snack brand, announced expansions into over a dozen major retail chains nationwide. Between Pasta Chips and the new Pasta Bow Ties, the better-for-you Italian-inspired snack brands boast 18 retail chain rollouts in the past two months including but not limited to Hy-Vee, Woodman’s, Lucky, Akins, Sam’s Club South Central Region, Costco Mid-West, HEB Texas, 7-Eleven, and select Safeway and Safeway/Albertsons regions.
Developed under Vintage Italia, Pasta Chips and the brand’s new Pasta Bow Ties, offer unique, quality, premium ingredient snacks crafted from durum wheat semolina flour and baked as a better-for-you snacking alternative. The brands integrate farro, a higher protein grain for a more nutrient-dense product, and highlight fine seasonings based on regional Italian favorites for robust taste and crispy texture throughout. Inspired by the Tuscan Hills of Italy, Pasta Chips launched as the brand’s first product innovation establishing an entirely new food vertical - snackable pasta. Following the success of Pasta Chips, Pasta Bow Ties took the category a step further, offering the first puffed pasta snack on the market. Crafted from the same quality semolina flour used to create traditional Italian pasta dishes, Pasta Chips and Pasta Bow Ties captivate the gently baked texture and rich flavors of the Italian countryside.
“These new launches into over a dozen well-respected nationwide and regional retail chains truly speak to the success of the products and consumers’ positive reactions. With this new growth, we have the ability to reach more customers and introduce them to an entirely new snacking option that revolutionizes everything from chips and dip, to on-the-go snacking,” said Jerry Bello, founder and CEO of Vintage Italia. “Being able to continually satisfy our fans by providing modern, innovative, and seriously tasty snacks, is what drives our company. We’re grateful for the opportunity to be partnering with these leading retailers and look forward to the continued explosive growth that lies ahead.
Pasta Bow Ties are newly available in Lucky’s, Sam’s Club South Central Region, Costco Mid-West region, Hy-Vee, Woodman’s, Akins/Chamberlins, Safeway/Albertsons stores in the Southern California region, Dallas Fort-Worth, and Houston, and Safeway stores in the Northern California region, and Phoenix. The brand will also be launching into Portland and Seattle Safeway/Albertsons stores in May 2017.
Additionally, Pasta Chips have launched in 7-Eleven, Safeway/Albertsons divisions in Dallas Fort-Worth, Phoenix, and Denver, as well as Safeway stores in Houston, Northern and Southern California, the East, and the United Division (United stores in Texas). To find Pasta Chips and Pasta Bow Ties near you, please visit the brands’ store locator at http://www.pastachips.com/stores.