Chex Mix Muddy Buddies
Company: General Mills Convenience
Introduced: November 2017
Suggested Retail Price: Varies
Product Snapshot: General Mills Convenience announces another irresistible flavor to its line up of Chex Mix Muddy Buddies. Mint Chocolate Muddy Buddies feature crispy Corn Chex pieces in a chocolate mint coating with a delightful powdery smooth finish. The latest flavor joins other varieties of Muddy Buddies available in convenience stores including: Chocolate, Cookies & Cream and Brownie Supreme.
Mint Chocolate is a fast growing flavor in convenience yet is underrepresented in the warehouse salty category. The new flavor of Muddy Buddies helps retailers satisfy their shoppers’ sweet tooth with a delicious, on-trend flavor combination.