Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
EquipmentTrendsPackagingFood Safety

Packaging trends keep snacks and baked goods fresh and safe through shelf life

Modified-atmosphere solutions and active packaging technologies lead developments in packaging safety

By Neal Lorenzi
Packaging trends keep snacks and baked goods fresh and safe through shelf life

courtesy of Constantina Flexibles Group

Packaging trends keep snacks and baked goods fresh and safe through shelf life

courtesy of Multivac

Packaging trends keep snacks and baked goods fresh and safe through shelf life

courtesy of AMETEK MOCON

Packaging trends keep snacks and baked goods fresh and safe through shelf life
Packaging trends keep snacks and baked goods fresh and safe through shelf life
Packaging trends keep snacks and baked goods fresh and safe through shelf life
April 10, 2018

New packaging materials and technologies are available to keep snack and bakery products fresh over the course of their expected shelf life, and to actually extend that shelf life. These innovations include modified-atmosphere packaging (MAP) solutions and active packaging, often in combination with the latest packaging material technology.

 

A safe environment

MAP is a process by which the atmosphere within the package is modified so that spoilage is reduced and shelf life is increased. The key is to seal the food product in a package that contains a mixture of natural gases in carefully controlled proportions that slow down the process of decay by inhibiting oxidation and the growth of microbes.

Sophisticated machinery is required to flush out air from the packaging chamber and replace it with a different gas or precisely defined mixture of gases, then seal the product in the package so that only the modified atmosphere surrounds the product. Technologies are available to ensure that the gas mixture is correct and that there are no leaks.

The challenge with shelf life in most food categories is the elimination and reduction of additives and preservatives while pursuing the clean labels that are in demand by consumers, according to Jorge Izquierdo, vice president, market development, PMMI, Reston, VA. “MAP has been used extensively in the snack space for several years. With more meat and dairy products going into the snack category, the need for alternative packaging technologies to extend shelf life in this category has grown.”

Currently, the trend is toward using transparent packaging or packaging with windows, according to Petr Langáš, sales manager, food division, Constantia Flexibles Group GmbH, Vienna, Austria. “We also are working on keeping the barrier in the pack. The seal area is often a weak point. In response, we have developed Constantia CompresSeal, an embossed polyethylene that provides seal integrity even at high speeds.”

Different types of barrier materials are needed to keep food fresh, depending on the nature of the product and its desired shelf life. Georgia Gu, senior global application specialist, AMETEK MOCON, Minneapolis, offers the following guidelines:

  • For snacks, if crispiness is an important product attribute, a moisture barrier film is needed. If the product has high fat content and oxidation is a concern, a material that provides a suitable oxygen barrier is necessary. For longer shelf life, materials that offer both oxygen and moisture barrier could be used, combined with nitrogen-flushed MAP.
  • In-store bakery/fresh products typically have a one- or two-day shelf life, so bags made with polyethylene, bi-oriented polypropylene or linear low-density polyethylene film are typically used. Packaged bakery products typically require a longer shelf life, so a barrier film along with MAP is needed.

Brandon Woods, director of sales, LeMatic Inc., Jackson, MI, says his company can add different barriers to extend product shelf life, or gas-flush the package. “A compound such as metallocene can be added to low- and high-density resins to provide increased strength to packages that will be placed inside freezers. We also manufacture a package that has six different compartments. This means the end user will only need to open what he or she needs instead of opening the entire pillow.”

By using MAP, it’s possible to take products such as gluten-free bread or par-baked baguettes out of the freezer and display them in-store, according to Cem Yildirim, market development sales manager, Multivac Inc., Kansas City, MO. “These products are perceived to be fresher simply by virtue of being sold at ambient temperature.”

 

A question of materials

Multivac manufactures thermoforming machines that pack baked goods in flexible and semi-rigid materials under vacuum and MAP to preserve products such as gluten-free baked goods, sliced breads, par-baked baguettes, breakfast sandwiches and frozen pizzas. Next year, the company will replace clamshells with thinner, thermoformed trays sealed with re-closeable, flexible lids. “The resulting package will offer all the performance of MAP while improving cube-out for distribution and display,” Yildirim says.

Sealed Air Corp., Charlotte, NC, manufactures active barrier films that prevent oxygen from entering the package for extended periods of time. The company also manufactures bakery films with oxygen-scavenging capabilities that remove oxygen from inside the package, thus preventing mold growth. The company works with bakeries throughout North America to extend the shelf life of specialty breads.

“We have seen success with both types of bakery film technology for several different applications. Manufacturers appreciate the extended shelf life and the reduction in waste these films deliver,” says Scott Corey, director of marketing, center store/adjacent markets, Sealed Air.

In addition to MAP options that can keep baked goods fresh beyond 40 days, Sealed Air offers CryovacFreshness Plus, an active packaging solution with odor-scavenging properties designed to extend shelf life. Linde LLC, Bridgewater, NJ, offers dedicated gas mixtures for MAP that enhance product quality and extend shelf life. The company also manufactures cryogenic chillers and freezers, which firm up products prior to packaging.

Cryogenic freezing can be used to improve the handling characteristics of raw cookie dough in order to speed production and packaging operations, says Erik Fihlman, program manager, bakery and prepared foods, Linde. The company works with processors to optimize cryogenic solutions that either fully freeze or crust-freeze cookie dough.

“The raw cookie dough can be difficult to smoothly process once the dough is made. Handling and forming of cookie dough can vary with temperature, which can affect the repeatability of slicing and stacking operations, especially at higher production volumes,” Fihlman explains.

“In-line cryogenic processing with liquid carbon dioxide or liquid nitrogen offers significant advantages in speed, space and efficiency over other chilling or freezing methods,” continues Fihlman. “The depth of freeze on the cookie dough depends on the specific production process. The Linde food team considers dough ingredients and moisture levels, the shape and thickness of raw cookies, and production factors in engineering a system to apply the desired level of freeze while optimizing the use of cryogen.”

Advances have been made in tamper-resistant materials and technologies, as well, says Izquierdo. “Traditionally, shrink bands and sealed films have been used for tamper-evident applications. In the case of bakery and snacks, new clamshell designs are becoming popular. They don’t require a shrink band, they are easy-to-open and make a point for sustainability because they are made of recycled materials.”

Cryovac Multi-Seal FlexLOK delivers a hermetic-sealed package designed to ensure the integrity of bakery products. The packaging features a resealable, adhesive design that delivers consumer convenience and processing flexibility for a wide range of applications. The package offers 360° label orientation and is compatible with semi-rigid or flexible forming webs, or pre-made trays. To enhance branding, the package offers up to 10-color, full-process print.

Progress also continues in the area of active and intelligent packaging (A&IP) materials, according to Andrew Manly, communications director, Active & Intelligent Packaging Industry Association, Utrecht, the Netherlands. “For example, a plastics producer in Brazil is developing an additive that is anti-microbial but also changes the color of the plastic film when the product’s condition changes. This has the potential to be a major breakthrough, because most A&IP components now in use are invisible.”

Manly says that more snack products are being marketed with A&IP features such as QR codes that are accessible by smartphones. “For example, Kellogg’s recently introduced a Super Mario cereal with a built-in NFC (near field communication) tag on the pack that gives consumers access to features of the Nintendo game. Applications such as this will continue to be a major success story for the adoption of A&IP.”

KEYWORDS: modified atmosphere packaging

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

SOI Bakery 2026

State of the Industry 2026: Challenge Accepted

Crumbl kicks off summer with Chocolate Strawberry Cups

Crumbl kicks off summer with Chocolate Strawberry Cups

One releases Reese's layered protein bar

Hershey's releases Reese's layered bar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Functional ingredients provide multiple benefits to snacks and baked goods

    Functional ingredients provide multiple benefits to snacks and baked goods

    See More
  • New packaging materials for convenient snacks and baked goods

    See More
  • Innovations in bagging and closing equipment for snacks and baked goods

    Innovations in bagging and closing equipment for snacks and baked goods

    See More

Related Products

See More Products
  • fresh.jpg

    Packaging & Distribution of Fresh Fruits & Vegetables

See More Products

Events

View AllSubmit An Event
  • July 23, 2025

    Generational Tastes: Marketing Baked Goods to Millennials, Gen Z, and Alpha

    On-Demand Knowing what consumers want from their bread buys is a crucial piece of the puzzle regarding product success. What’s more, determining the qualities younger shoppers are looking for can help new launches improve their chances of success, now and down the road.
  • August 20, 2025

    Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

    On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:
View AllSubmit An Event

Related Directories

  • AWT Labels & Packaging

    AWT Labels & Packaging delivers high-performance, custom labeling and flexible packaging solutions for the snack food and bakery industries. We offer barrier films, resealable pouches and pressure-sensitive labels that preserve freshness, enhance shelf appeal, and ensure regulatory compliance for baked goods and snack applications. Sustainable options are available.
  • DuraShield - A Bundy Baking Solution

    Our pan coatings provide the longest lasting release life and the best release characteristics for baked goods from buns and rolls to breads and cakes, delivering more releases—sometimes twice as many— than all other competitors worldwide.
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing