Company: Kodiak Cakes


Introduced: July 2018

Distribution: National

Suggested Retail Price: $2.25 (Flapjack Unleashed cups), $5.50 (Power Cakes mix)

Product Snapshot: Everyone knows breakfast is the most important meal of the day, but all too often people sprint out of the house without it and by mid-morning their growling tummies are far from pleased. Kodiak Cakes, known for their protein-rich whole grain Flapjack & Waffle mixes, is excited to debut new flavors of its dry Power Cakes mix in Chocolate Chip and its new Flapjack Unleashed cups in Chocolate Chip & Maple to satisfy the sweet tooth without sacrificing nutrition.

The new Chocolate Chip Power Cakes dry mix is the perfect bite for fit foodies who just can’t say no to chocolate. This decadent mix contains mouthwatering chocolate chips sprinkled throughout and a whopping 14 grams of protein per serving. Toss a few on the griddle for a super sweet pancake breakfast or create a fluffy waffle to serve as the base of the perfect ice cream sundae. This mix is also available in a microwaveable on-the-go cup option that contains 12 grams of protein for consumers who want a quick and portable meal. Simply mix up the batter, microwave for just one minute, and watch these flapjacks come to life.

“Today’s consumers are constantly on the move, but here at Kodiak Cakes we know that providing your body with wholesome, nutritious foods doesn’t need to take up your whole morning,” says Joel Clark, co-founder and CEO of Kodiak Cakes. “When we made the decision to explore new food items like oatmeal and our portable On-the-Go cups, we made sure to never sacrifice our brand’s core values— providing whole grains and a hearty serving of protein without compromising taste. We’re so excited to see the consumer response as we continue to expand our product range into new areas of the grocery store.”

Kodiak Cakes’ new flavors of Flapjack Cups and Power Cakes Mix can be found on the Kodiak Cakes website, Amazon and nationwide at Target, HEB, and Publix, among others. Flapjack On-the-Go have an SRP of $2.25, and SRP for Chocolate Chip Power Cakes is $5.50.