Company: Sugar Bowl Bakery

Introduced: November 2018

Distribution: National

Product Snapshot: Sugar Bowl Bakery, the family owned bakery based in Hayward, CA, famous for its Madeleines, bite sized brownies and 600-layer buttery Petite Palmiers, announced the launch of three new fritter flavors—blueberry, cherry and peach—at the 2018 Private Label Manufacturing Association (PLMA) Show in Chicago.

Just like the Apple Fritters Sugar Bowl Bakery released in January 2017, the three new flavors are a delicious combination of real fruit, raised doughnut dough and a hint of fresh ground cinnamon all topped off with a light sugary glaze. These fluffy fried dough and fresh fruit desserts can be eaten as-is or heated up; the fritters make a great breakfast or pairing with your coffee and tea.

“With the launch of the peach, cherry and blueberry fritters, we are now bringing our customers the flavors of every season--apple for fall, blueberry for winter, cherry for spring and peach for summer,” said Andrew Ly, CEO of Sugar Bowl Bakery. “After the immediate success that we saw with our Apple Fritters, we’re excited to bring these new flavors into retailers so that everyone—no matter their favorite fruit—can experience the delight of biting into a Sugar Bowl Bakery Fritter.”

Sugar Bowl Bakery debuted the new Fritter flavors at the PLMA Show in Chicago from November 11-13. For more information on the Sugar Bowl Bakery brand, its products, or retail locations carrying the desserts near you, visit