Company: Rubicon Bakers

Introduced: February 2019

Distribution: National

Suggested Retail Price: $5.99

Product Snapshot: Social-mission bakery Rubicon Bakers has launched a new addition to their product line: Vegan Neapolitan Cupcakes. Inspired by a nostalgic favorite, these delightful pink treats just happen to be vegan. Now available at retailers nationwide, they’re just in time to share an indulgent Valentine’s Day dessert with your loved ones. Rubicon Bakers is committed to its mission to “Bake A Better World” by hiring people who need a second chance and only using all natural, clean ingredients. More than just a bakery, Rubicon Bakers is spreading compassion to build a strong and empowered community.

With an SRP of $5.99, the new 4-pack Vegan Neapolitan Cupcakes is made with decadent chocolate cake filled with whipped vanilla creme, topped with sweet strawberry icing and mini chocolate chips. These cupcakes are scratch-made from straightforward, clean, plant-based ingredients, including vegan sugar, chocolate chips, vanilla and non-GMO expeller-pressed canola oil. The Vegan Neapolitan Cupcakes are available at Sprouts Farmers Market, select Whole Foods Market locations and independent retailers nationwide.

In the New York Times 2019 food trends article, the “Cause of the Year” was identified as “how a restaurant or food company cares for its employees” and predicts it will move up in priority for companies this year. This philosophy is more than a trend for Rubicon Bakers, who has been helping rebuild lives by employing, training and supporting people who need a second chance for over 25 years. Since its founding in 1993, many of Rubicon’s employees have come to the bakery from life on the streets, from prison or recently recovered from substance abuse. Rubicon Bakers gives everyone the opportunity to thrive, offering health benefits, paid vacation, sick leave and advancement opportunities.

“With each product we launch, Rubicon Bakers strives to offer products that will bring people joy and delight in their everyday lives,” said Leslie Crary, Rubicon Bakers co-owner. “We value our customers and the vital ways they each support our mission by buying our naturally delicious products, made with integrity.”