Company: Lehi Valley Trading Company

Introduced: June 2019

Distribution: National

Suggested Retail Price: $2.99-$3.99

Product Snapshot: Snackworthy, a line of high-quality and authentic better-for-you snacks, has launched Simply White Cheddar Puffs and Simply White Cheddar Puffs with Jalapeño, a line extension of its best-selling, award-winning corn puffs called Snackworthy Simply Puffs. The new puffs are light and crispy corn puffs coated with real aged white cheddar cheese and white cheddar cheese with jalapeño, respectively. In step with the overall Snackworthy brand’s better-for-you positioning, both products are gluten-free, baked not fried, have zero trans fat and are “Simply Free From 100+ Unworthy ingredients.”

“These savory flavors join our popular line of Simply Puffs including Butter Toffee, Cinnamon Roll and Sea Salted Caramel flavors,” said Christie Frazier-Coleman, vice president of marketing for Lehi Valley Trading Company. “Consumers continue to reach for savory snacks in the grocery and convenience aisles -- especially those with a kick. And when you factor in that these are better for you, better for your budget and better tasting, it’s a win-win.”