Company: Lehi Valley Trading Company

Introduced: April 2017

Distribution: National

Suggested Retail Price: $3.49

Product Snapshot: Snackworthy, a budget-friendly line of high-quality and authentic better-for-you snacks for Millennials has launched a line extension consisting of coated corn puffs called Snackworthy Simply Puffs. The puffs are uniquely light and crispy, coated with a variety of rich flavors, including butter toffee, cinnamon roll and sea salted caramel.

In step with the overall Snackworthy brand’s better-for-you positioning, Simply Puffs are gluten free, baked not fried, have zero trans fat and are “Simply Free From 100+ Unworthy ingredients.” The Snackworthy line of snacks launched last year. Lehi Valley Trading Company, a leading snack food manufacturer based in Arizona, conducted extensive research on Millennial values, purchasing behaviors and even its snacking inclinations. This allowed the company to become one of the first to create a breakthrough line of snack foods to resonate specifically with this generation.

“This is an especially exciting launch for us because the flavors we’re offering under Simply Puffs stand out in a market where savory puffs have the majority of share,” said Kylie Sherwood, Lehi Valley Trading Company’s marketing manager. “Snackworthy Simply Puffs are unique and innovative in that they are better for you, better for your budget, and better tasting.”

Lehi Valley Trading Company also offers Simply Puffs for private labeling with these additional flavors: Simply Caramel Puffs, Simply Coconut Puffs and Simply White Cheddar Puffs (coming soon).