Company: Veggies Made Great

Introduced: November 2019

Distribution: National

Suggested Retail Price: $5.99

Product Snapshot: Veggies Made Great has gained traction in four major retailers, driven by tremendous growth and best-in class velocity in existing customers. The key to their success is simple…they make it easy for consumers to enjoy eating veggies with their delicious and veggie-rich products – in fact vegetables are the #1 ingredient in every Veggies Made Great product.

The company is on a mission to create the highest quality, remarkably delicious and nutritionally smart, veggie-rich foods that are ready to eat and available everywhere. Why? Because Veggies Made Great believes the most significant way to improve health in this country is to increase consumption of veggies, and currently only 1 in 10 Americans eat the daily recommended amount of vegetables. The health-food company creatively combines clean and simple ingredients to create a remarkably delicious line of veggie-rich prepared foods for everyday snacks and meals.

Recently, Harris Teeter and Lowes accepted four new items, including the Double Chocolate Muffins and Blueberry Oat Muffins.

All Veggies Made Great products are loaded with nutrient-rich veggies and use vegetables as the first and primary ingredient, like the zucchini and carrots in the muffins. The products are manufactured in a peanut-free, tree nut-free, soy-free facility and every product in the Veggies Made Great product line is both allergy friendly and are made using clean and simple ingredients.

For those who have more of a sweet tooth during breakfast, Veggies Made Great also offers an array of sweet muffins. Made with a delicious blend of zucchini to moisten and carrots to sweeten the muffins, Veggies Made Great Muffins make the perfect breakfast, snack or guilt-free indulgence.  Blueberry Oat and Double Chocolate sound suspicious, but the muffins are only 110 calories and offer a great source of fiber and protein, even with vegetables as the primary ingredients. The Blueberry Oat muffins have become a top-seller and a breakfast go-to for Veggies Made Great customers.

Since 2008, Veggies Made Great has been an industry groundbreaker for frozen and refrigerated foods. Over the years, retailers have responded favorably to Veggies Made Great's products leading to tremendous distribution gains with programs already in place in key retailers like Costco, Kroger, Target Shop Rite, Publix, Stop & Shop, Giant, Meijer, HEB, Ralph's, Fry's, and The Fresh Market. 

Over the course of their 10-year history, Veggies Made Great has had to pivot and make significant changes to their business in order to actively deliver on their mission: remarkably delicious veggie-rich foods. By evolving the product offerings to include more familiar flavors, more veggies, and, importantly, portable formats, they have reshaped the company portfolio to include hand-held product lines that have three times the velocity of their original product line.

For more information about the savory foods from Veggies Made Great, and to find out where to buy them, visit