Company: Frito-Lay


Date Introduced: January 2020

Distribution: National

Suggested Retail Price: $1.89-$4.29

Product Snapshot: Lay’s is (literally) spicing up the new year with not one, but three new flavors hitting shelves in January. 

  • Lay’s Cheddar Jalapeño: Sharp cheddar gets a warm kick of jalapeño that lingers through every crispy crunch. (9.75 oz. – $4.29; 7.75 oz. – $3.79; 2.75 oz. – $1.89)
  • Lay’s Poppables Sea Salt & Vinegar: Zap your tongue with the tasty tang of vinegar, balanced by the delightfully airy and crispy texture of Lay’s Poppables. (5 oz. – $3.79)
  • Lay’s Kettle Cooked Flamin’ Hot: The fiery chili pepper flavor packs an unforgettable punch. (8 oz. – $3.49; 2.5oz – $1.89)