Hostess Brands celebrated its 100th anniversary in 2019. The first Hostess CupCakes hit the market in 1919, marking the sweet beginning of one of the most-beloved American bakery brands. The company marked the occasion with the launch of a special LTO birthday cake flavor of its iconic CupCakes.
Clearly, SF&WB’s readers are big fans. Hostess Birthday CupCakes emerged as the clear favorite in audience voting last month to win “Best New Bakery Product” honors for 2019. The commemorative Birthday CupCakes featured golden cake baked with rainbow sprinkles, then topped with vanilla icing and more rainbow sprinkles.