Some people innately embody a strong entrepreneurial spirit. Such is the case with Joel Clark, CEO of Kodiak Cakes, Park City, UT, a pioneer in better-for-you baking, offering whole-grain, protein-enhanced products that currently span multiple categories across breakfast, snacking, and beyond.
“Kodiak Cakes was founded in 1995, but the original flapjack mix goes all the way back to when I was eight years old,” says Clark. “It was my mom’s recipe, and she was a bit of a natural foods pioneer, believing meals should be made with real, wholesome ingredients. She created the original recipe for the mix, and I would sell it door to door in my little red wagon to neighbors and friends.”