A desire for sustainability is one of the key factors driving the latest packaging innovations in baggers, closing equipment, twist ties, clips, zippers, resealable materials, heat sealing, and ultrasonic sealing. An eco-consciousness is influencing brand decisions. Demand for single-serve packaging, ready-to-eat meals, and enhanced convenience are other factors. In addition, a growing focus on health and wellness is having an impact.
These trends are prompting changes in packaging material selection across the snack and bakery industry. The growing importance of health and wellness has propelled the use of transparent films and windows. See-through packaging enables consumers to see the quality and freshness of the contents, which underscores the promise of a wholesome, healthy product.