Company: Amplify Snack Brands

Website: amplifysnackbrands.com

Introduced: September 2020

Distribution: National

Suggested Retail Price: $6.99

Product Snapshot: Paqui Tortilla Chips, part of Amplify Snack Brands, announced today the return of the unforgettable Paqui #OneChipChallenge, encouraging spice lovers to try out the new, sweat-inducing recipe of the world’s hottest chip. This year’s all-black, individually packaged tortilla chip stars the Carolina Reaper Pepper and packs a new punch from Scorpion Pepper and Sichuan Peppercorn.

For the first time in years the Paqui #OneChipChallenge is available at participating retail stores nationwide, including 7-Eleven and Kroger, and will be available online at Paqui.com beginning Sept. 22, while supplies last.

“The #OneChipChallenge is back with a vengeance and ready to deliver a knockout with the addition of Sichuan Peppercorn, known for producing numbing and tingling sensations,” said Paqui Brand Manager Caitlin Moralic. “Because last year’s chips sold out in record time, we are especially excited to make it even easier for spice fanatics to try the new recipe by offering the #OneChipChallenge both online as well as in popular retail stores – giving fans the chance for instant gratification.”

Priced at $6.99 USD, the 2020 #OneChipChallenge provides an all-new experience for #OneChipChallenge contenders of the past, but it has the same goal to (in)famously humble even the strongest of participants.

Each chip comes with a warning that those brave enough to take the challenge should either wear gloves or wash their hands with soap immediately after handling the chip and keep out of reach of children. Additionally, spice junkies may want to keep milk or ice cream nearby to help soothe mouths and stomachs.

Each #OneChipChallenge package contains a coupon to try one free bag of Paqui’s everyday chip flavors. The Paqui lineup of delicious and spicy chips can help train taste buds for the #OneChipChallenge, including Haunted Ghost Pepper®, the spiciest of all.

Fans are encouraged to face off against the Reaper in the ring and share their Paqui #OneChipChallenge experience by tagging @paquichips on Instagram, Twitter and TikTok along with #OneChipChallenge. To make it extra spicy, Paqui encourages the bold to challenge their friends, enemies, or frenemies to also take the #OneChipChallenge.

Additionally, stay tuned and check out the special Paqui Hot Ones One Chip Challenge episode that airs Sept. 23 on First We Feast’s YouTube channel, featuring Lil Yachty trying the #OneChipChallenge.