Company: Amplify Snack Brands


Introduced: September 2016

Distribution: National

Suggested Retail Price: $4.99

Product Snapshot: Paqui, part of Amplify Snack Brands, has just announced the availability of the world's hottest chip. Paqui made a chip that is so spicy, it comes as a single chip packaged inside a coffin-shaped box.

The limited-release Paqui Carolina Reaper chip has become a nationwide craze, taking over people's mouths and social media feeds, since limited amounts were first released in late September. 

Like Paqui's other flavors of chips, including Nacho Cheese Especial and Haunted Ghost Pepper, the Reaper chip gets its legit flavor and heat because it is made with real ingredients. The Carolina Reaper chip is seasoned with real Carolina Reaper pepper, the Guinness Book of World Records holder for Hottest Chili Pepper. By harnessing that heat, the Paqui Carolina Reaper chip delivers such a gripping tidal wave of spiciness that most people can only handle one chip.

Paqui is encouraging its bravest of fans to post their reactions to social media by tagging @paquitortillas and including #OneChipChallenge and #sweeps. Those who dare take the #OneChipChallenge will have the chance to get a free bag of Paqui chips, in a flavor of their choice.  All participants are also entered for the chance to win one of three grand prizes including a year supply of Paqui chips or a GoPro HERO4 Silver.

The Paqui Carolina Reaper chip is available for $4.99 at select stores nationwide.

All of Paqui's chips–including the Carolina Reaper chip–are non-GMO certified, gluten-free and contain no artificial ingredients or preservatives.