Perlu.com (Perlu), the professional community for brands and Influencers, has announced a partnership with gluten-free brand, Schär, to promote a variety of Schär’s new and improved products through a sampling campaign with Perlu’s Influencer network.
Schär’s agency of record MRM//McCann, overseeing Schär’s overall marketing strategy, selected Perlu because the platform’s active Influencer membership base and proprietary data provides brands with unparalleled access to active and diverse Influencer communities. For Schär, Perlu has tapped its Celiac, IBS and low-FODMAP communities not only for campaign execution, but also for their perspectives on strategies for Schär to use to engage their audiences.
“We were particularly impressed with Perlu’s ability to identify and engage Micro-Influencers at scale, so that we can partner with trusted voices to carry our messages to the right consumers for our gluten-free products,” said Alexandra Lazar, community manager, Schär. “Now, more than ever, consumers dealing with sensitive gut health issues rely on highly trusted sources for product recommendations, so that they too can enjoy occasions like a family barbecue.”
Perlu is a professional network of nearly 30,000 Influencer members who have organized themselves into more than 2,000 Influencer micro-communities spanning numerous categories and interests. More than 100 brands, including Hulu, BMW, Baidu, Chobani and Mount Gay Rum have engaged the Perlu community for Influencer programs.
“At Perlu, we believe that Influencers are more than just content creators; they have unique understandings of their audiences’ interests and perspectives. As ‘voices of the crowd’, Influencers can provide brands with insights, concepts, and strategies for communicating with their audiences intimately and effectively, and Perlu makes it easy to engage Influencers at this level,” said Andres Echenique, CEO and co-founder, Perlu. “We are excited to partner with Schär and MRM//McCann to help educate consumers about the new gluten-free products available.”