Company: 3Bros Cookies


Introduced: Summer 2020

Distribution: National

Suggested Retail Price: $1.99-$74.99

Product Snapshot: 3Bros, a family owned and operated bakery in Georgia founded in 2020, has announced the launch of a new line of stroopwafels made fresh, daily, for U.S. consumers. Invented in Gouda in the late 18th century, Stroopwafels have grown beyond the most popular bakery product in the Netherlands, and are now ready to satisfy America’s increasing appetite for this Dutch treat. ‘Stroop’ is the Dutch word for ‘syrup’; but not typical breakfast syrup! The 3Bros stroopwafels are the original Dutch recipe, made with butter and sugar beet molasses, which is then spread inside a pressed cinnamon wafer cookie.

Americans who have tasted stroopwafels, don’t really know what they are missing until they give 3Bros a try. 3Bros aims to offer Americans the freshest stroopwafel on the market. Perfecting the stroopwafel recipe, they hand-make the stroopwafels locally in their Fayetteville, Georgia bakery, and most importantly get them to their customers fast and fresh. Unlike other stroopwafels on the market, 3Bros has a shelf life of only twelve weeks to ensure the ideal freshness of the cookie.

3Bros was founded by Leslie and Guido Vliegen to encourage the bonding of their three sons joined by marriage and different cultures, teaching them valuable life skills. They started as a small company, frequenting the local farmer’s markets, but quickly they became an instant hit, and now can be found all over the state with nationwide distribution coming in the next few months.

“The Stroopwafel has been a Dutch favorite for over a century, and we’re thrilled to be launching 3Bros to offer the freshest stroopwafel on the market,” said Guido Vliegen, co-founder of 3Bros. He added, “During this difficult time, we are happy to offer an American-made product that is sure to bring a smile to everyone who tries our fresh and delicious stroopwafels.”

3Bros stroopwafels are baked and packed with care locally, and are currently available in singles and 8 packs. 3Bros has most recently introduced Chocolate-dipped stroopwafels and Snippers (pieces cut off of the pressed wafers before the syrup is added; traditionally used for snacking, topping, or baking). 3Bros can be found at more than 50 local coffee shops, markets and retailers in the state of Georgia, on Amazon and on the 3Bros website. For more information on 3Bros visit: