Company: Calbee America, Inc.


Introduced: January 2022

Distribution: National

Suggested Retail Price: $2.49

Product Snapshot: Calbee America, Inc., which pioneered the plant-based snacking category with its Harvest Snaps Baked Veggie Snacks, is giving its flagship lineup of snaps a brand refresh and modern, new packaging design, which will start rolling into stores the end of January 2022. The colorful designs feature a prominent logo and an image of the crunchy snacks taking front and center stage to boost findability on shelf. 

On the back of pack, Harvest Snaps tells its story of creating better-for-you, baked snacks that are made from farm-picked whole peas, beans or lentils as the star (a.k.a. the very first ingredient!) and contain no artificial flavors or preservatives. Every craveable serving is packed with plant-protein, a good source of fiber, and free of common allergens.

“Consumers are wanting snacks that look great, taste great, and are great for them,” said Sandra Payer, head of marketing at Calbee America, Inc., “With this redesign, we’re bringing a fresh energy and identity to the Harvest Snaps’ umbrella brand that hits on all three of these needs. By responding to category insights, simplifying our messaging, and focusing on distinctive brand assets, we've created a packaging that will further build household penetration, while unifying sub-brands like our Crunchy Loops and upcoming innovations.”

Harvest Snaps are available for retailers nationwide to carry and can be found at supermarket chains and natural grocers across the country, plus online at Amazon.