Italian flour companies launch campaign to promote premium organic flours
The Italian Association of Millers, established in 1958 and with more than 80 flour companies from across Italy, has launched an ambitious initiative to promote exports of organic soft wheat and durum wheat flour and semolina to the U.S. and Canada and to raise awareness of their high quality.
The effort, called "Pure Flour from Europe: Your Organic and Sustainable Choice!" is co-funded by the European Commission.