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Home » Authors » Kimberly Decker

Articles by Kimberly Decker

Pastry market trends: Still hitting the sweet spot

Pastry market trends: Still hitting the sweet spot

COVID-19 catalyzes multiple variables impacting bakery businesses.
Kimberly Decker
September 22, 2021
It's a safe bet that nobody in the sweet-goods or pastry sectors, nobody anywhere, for that matter, expected still to be contending with COVID-19 a full year and a half after lockdowns threw the baking industry, and life as we know it, into upheaval.
Read More
Snack and bakery brands support sustainability inside and out

Snack and bakery brands support sustainability inside and out

Companies cater to consumers’ preferences on packaging, including recyclable options.
Kimberly Decker
August 23, 2021
Lest anyone think that the pandemic pressed "pause" on campaigns for corporate sustainability, think again. If anything, COVID-19 reminded consumers, and the snack and bakery sectors, just how interconnected we are, whether we’re selecting suppliers, expanding production, or packing a protein bar into our gym bags.
Read More
State of the Industry 2021: Snack mixes and nuts return to their “on the go” roots

State of the Industry 2021: Snack mixes and nuts return to their “on the go” roots

From shelter-in-place to outdoor escapes, it’s been a “mixed bag” for snack mixes and nuts.
Kimberly Decker
August 2, 2021
Brands in the snack-mix and nut spaces could be forgiven for waxing a little Dickensian as they look back on the year that was. For while the events that characterized 2020, and that persist, to an extent, today, don't quite measure up to "the best of times" or "the worst of times," they do tell something of "A Tale of Two Snacking Scenarios."
Read More
State of the Industry 2021: Sweet goods serve up comfort in a chaotic year

State of the Industry 2021: Sweet goods serve up comfort in a chaotic year

Consumers still prize sweet goods as a form of comfort food during the pandemic.
Kimberly Decker
July 1, 2021
Conventional wisdom holds that COVID-19 had consumers searching for one thing above all others in 2020, and we're not talking toilet paper.
Read More
State of the Industry 2021: Better-for-you bars aim for growth

State of the Industry 2021: Better-for-you bars aim for growth

Kimberly Decker
June 21, 2021
After a year that strained the limits of everything, including the descriptive power of adjectives like "unprecedented," "challenging" and "disruptive", something resembling "normal" (another term laid low by 2020's events) seems finally to be stumbling back to life.
Read More
Consumers look for better-for-you snacks, while also craving comfort foods

Consumers look for better-for-you snacks, while also craving comfort foods

Making better-for-you snack and bakery products a delicious reality.
Kimberly Decker
May 25, 2021
They say that beauty is in the eye of the beholder. So, too, is "better-for-you," the catch-all classification that drives so many consumers these days and, as such, is driving snack and bakery development, as well.
Read More
Market report and product development strategies for gluten-free snack and bakery products

Market report and product development strategies for gluten-free snack and bakery products

Sales of gluten-free products are poised to soar in 2021.
Kimberly Decker
March 19, 2021
Gluten-free market report and product development strategies for gluten-free snack and bakery products.
Read More
COVID-19 catalyzes uptick in private label snacks and baked goods

COVID-19 catalyzes uptick in private label snacks and baked goods

Turning a COVID bounce into sustained sales in private label snack and bakery.
Kimberly Decker
September 23, 2020
It feels a little uncomfortable admitting it, but COVID-19 may actually yield a few upsides, or at least a few opportunities for snack and bakery brands to turn the pandemic's lemons into lemon-flavored blondie bites.
Read More
Better-for-you snack and bakery product development strategies

Better-for-you snack and bakery product development strategies

Snack and baking industry responds to consumers’ requests for healthier indulgences.
Kimberly Decker
August 20, 2020
There was a time, not so long ago, when nutritional boundaries were more clear-cut. "Indulgent foods weren't healthy," says Mel Festejo, COO, American Key Food Products, Closter, NJ. "They either had a surfeit of nutrients that triggered health issues, or they contained ingredients whose names raised anxiety."
Read More
Siete tortilla chips

State of the Industry 2020: Tortilla chips go well beyond basic

Consumers search for more than your run-of-the-mill tortilla chip flavors.
Kimberly Decker
July 24, 2020
Snacks have to work pretty hard to keep up with consumer preferences these days. For one, they have to be suitably snackable, i.e., convenient and portable.
Read More
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