The events related to the COVID-19 pandemic over the past few years have had a significant impact on shopping patterns for key consumer demographics, including younger generations of consumers like millennials and Generation Z. This webinar will provide perspective on how younger consumers are approaching the fresh bread category, and particularly center-store fresh bread products like sandwich breads, buns and rolls, bagels, and English muffins, as well as artisan breads found in the in-store bakery (ISB).
Key takeaways will include:
- What types of bread products are trending forward for younger consumers
- How fresh bread shopping patterns and preferences have changed over the past five years
- How increased incidence of working from home is impacting meal occasions, including sandwiches and the lunchtime daypart
- Retail sales indicators for fresh bread preferences, including whole grain, seeded, sourdough, and other product types
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