Extra | Snack Food & Wholesale Bakery

Extra gum conducts survey on awkward holiday moments

Study of 1,004 U.S. adults conducted by KRC Research.

November 11, 2022

Extra surveyed adults spanning Gen Z to Boomers, exposing the most awkward holiday moments with a consumer call-to-action of "Chew It Before You Do It."

Extra campaign suggests taking a gum break during awkward holiday moments

Campaign created by Mars Wrigley, Energy BBDO.

November 23, 2021

With holiday gatherings expected to make a comeback this year, the campaign's seasonal ad spots aim to dial into those interesting, yet comical, moments often seen and experienced when home for the holidays.

An inside look at Mars Wrigley’s latest new products

Company to launch new products under M&M’S, Extra, Skittles brands.

November 11, 2020

Mars Wrigley has introduced a variety of confectionery and snack products this year, and more are planned for early 2021.

Wrigley turns up the heat

Wrigley introduces sweet and spicy Skittles, Starburst.

Alyse Thompson

July 3, 2017

Wrigley was among several companies introducing sweet and spicy candy at the Sweets & Snacks Expo.

Wrigley's new Halloween-inspired Skittles.

Halloween-inspired Skittles, gum

Wrigley, Chicago

Olivia Zyszczynski

September 21, 2016

Wrigley, known for its iconic chewing gum, has two seasonal products to look out for this fall: Extra Pumpkin Spice sugar-free gum and the new Skittles Cauldron Pack.

Industry Trends: Sugar-free candy stays sweet

"As sugar-free candy becomes more mainstream, new flavors and functions are created to appeal to consumer tastes."

Abigail Watt

January 19, 2016

People don’t just buy sugar-free candy because of health conditions anymore. Instead, it stems from a growing awareness and desire to maintain a healthy diet.