Study of 1,004 U.S. adults conducted by KRC Research.
November 11, 2022
Extrasurveyed adults spanning Gen Z to Boomers, exposing the most awkward holiday moments with a consumer call-to-action of "Chew It Before You Do It."
With holiday gatherings expected to make a comeback this year, the campaign's seasonal ad spots aim to dial into those interesting, yet comical, moments often seen and experienced when home for the holidays.
Wrigley, known for its iconic chewing gum, has two seasonal products to look out for this fall: Extra Pumpkin Spice sugar-free gum and the new Skittles Cauldron Pack.
People don’t just buy sugar-free candy because of health conditions anymore. Instead, it stems from a growing awareness and desire to maintain a healthy diet.