Entenmann’s, the baked goods brand, is expanding its product portfolio with its newest licensed culinary sensation: Refrigerated Ready-To-Bake Cookie Dough. Available now at Albertson’s stores across the U.S., the Entenmann’s Ready-to-Bake Cookie Dough line is packed with the same love and flavor as the brand’s hallmark products and brings a fresh, playful twist to baking at home. The deal was brokered by Brand Central, Bimbo Bakeries USA’s exclusive licensing agency.
“With the support of our licensing partners, we're excited to introduce both nostalgic favorites and innovative flavor combinations in this new, convenient format,” said Alicia Rosas, vice president of innovation at Bimbo Bakeries USA. “Our ready-to-bake cookies are designed to bring pure joy and an unforgettable taste experience to every bite just like our iconic baked goods, and we can't wait for our fans to savor these one-of-a-kind treats!"
The flavor varieties include:
- Glazed Donut Cookie
- Chocolate Chip Cookie
- Chocolate Brownie Cookie
- Cinnamon Toffee Cookie
“We are thrilled to help grow the Entenmann’s brand into the ready-to-bake cookie dough category and allow consumers the opportunity to bake delicious Entenmann’s treats in their own home,” says Jodi Bogdanoff, SVP of licensing at Brand Central, Entenmann’s licensing agency that brokered this deal.
Entenmann’s Refrigerated Ready-To-Bake Cookie Dough is now available at more than 2,000 Albertsons-owned stores nationwide. For more information on Entenmann’s brand and its lineup of products, visit entenmanns.com.
Grupo Bimbo S.A.B. de C.V. is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
