12 Tides has announced the national launch of its Organic Puffed Kelp Chips in select Whole Foods Market stores. This expansion will make 12 Tides' award-winning organic kelp products accessible to a broader audience of ocean-conscious snackers and will allow the brand to scale their efforts to support coastal kelp-growing communities.
Since launching in late 2020, 12 Tides has gained significant momentum, selling over 1.5 million bags and expanding to 1,500+ natural channel stores. The Whole Foods Market expansion will allow the brand to continue its rapid growth and bring the ecological and nutritional benefits of kelp to consumers across the country.
12 Tides sources 100% of its kelp from small-scale ocean farms in North America. Kelp is a restorative and zero-input crop, meaning it requires no freshwater, arable land, pesticides, or fertilizers. Kelp farming also restores ocean ecosystems by improving water quality, reducing acidification by absorbing CO2, and boosting marine biodiversity.
As a retailer in organic and natural products, Whole Foods Market has recently recognized kelp in its original form for its ability to absorb carbon in the atmosphere. Whole Foods Market included 12 Tides in its list of top food trends for 2023 and selected the brand to participate in its inaugural Local and Emerging Accelerator Program (LEAP) On the Verge cohort.
"We've had a great relationship with 12 Tides since their 2021 launch in Whole Foods Market stores," said Adam Pickard, grocery category merchant for Whole Foods Market. "We appreciate their mission to support coastal kelp-growing communities and are glad to bring their Organic Puffed Kelp Chips to more of our customers."
"Whole Foods Market has been a key supporter of 12 Tides since our earliest days," says 12 Tides Co-Founder Pat Schnettler. "We are excited to bring our mission around ocean regeneration to Whole Foods Market shoppers nationwide."
12 Tides flavors now available at select Whole Foods Market stores include Sea Salt, Everything, and Chili Pepper.
