Snack ProductsNew Snack and Bakery ProductsPretzels

Crisp Power high-protein pretzels launch in U.S. market

The plant-based snacks are available to consumers via Amazon.

Crisp Power protein pretzels set for U.S. debut in March — Courtesy of Crisp Power

Crisp Power high-protein pretzels are now available in the U.S. The snacks reportedly contain only 6g of carbs and up to 28g of plant-based protein per 1.7oz pack (about 56% of the USDA’s recommended daily protein intake).

"We are excited for wellness enthusiasts in search of high-protein, low-carb options to discover Crisp Power,” says Gilad Zilberberg, founder and CEO. “After years of perfecting our recipe, we're thrilled to present a crunchy snack with the flavor of an everything bagel and the crunchy texture of a satisfying pretzel."

Created from a distinctive blend of proteins originated from grains and legumes, the protein-packed pretzel (according to the producer) contains all the essential amino acids vital for health and muscle development. With high bioavailability, it has earned FDA recognition as a "Good source of protein" in the diet.

Additionally, the pretzels are baked, sugar-free, high in fibers (36% of DV per pack), and free from artificial colors or flavors. According to the company, the recipes are suitable for athletes, vegans, those following a keto lifestyle, individuals with diabetes, and wellness enthusiasts.

The company reports the brand aims to stand out as a beacon of health and flavor, challenging the norms of the snack aisle and offering a nutritious alternative. Crisp Power pretzels hit Amazon in March; they are scheduled to be available at wholesale stores later in 2024.

KEYWORDS: Amazon high-protein

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Jenni Spinner is the chief editor of Snack Food and Wholesale Bakery with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.