Crisp Power high-protein pretzels launch in U.S. market

The plant-based snacks are available to consumers via Amazon.

Crisp Power protein pretzels set for U.S. debut in March

Courtesy of Crisp Power

Crisp Power high-protein pretzels are now available in the U.S. The snacks reportedly contain only 6g of carbs and up to 28g of plant-based protein per 1.7oz pack (about 56% of the USDA’s recommended daily protein intake).

"We are excited for wellness enthusiasts in search of high-protein, low-carb options to discover Crisp Power,” says Gilad Zilberberg, founder and CEO. “After years of perfecting our recipe, we're thrilled to present a crunchy snack with the flavor of an everything bagel and the crunchy texture of a satisfying pretzel."

Created from a distinctive blend of proteins originated from grains and legumes, the protein-packed pretzel (according to the producer) contains all the essential amino acids vital for health and muscle development. With high bioavailability, it has earned FDA recognition as a "Good source of protein" in the diet.

Additionally, the pretzels are baked, sugar-free, high in fibers (36% of DV per pack), and free from artificial colors or flavors. According to the company, the recipes are suitable for athletes, vegans, those following a keto lifestyle, individuals with diabetes, and wellness enthusiasts.

The company reports the brand aims to stand out as a beacon of health and flavor, challenging the norms of the snack aisle and offering a nutritious alternative. Crisp Power pretzels hit Amazon in March; they are scheduled to be available at wholesale stores later in 2024.

Jenni Spinner is the chief editor of Snack Food and Wholesale with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.