Hain Celestial sells Thinsters brand to J&J Snack Foods
The better-for-you line of cookies is made without corn syrup or peanuts.
Courtesy of Hain Celestial
The Hain Celestial Group, owner of several better-for-you brands, announced it has completed the sale of its Thinsters cookie business to J&J Snack Foods. According to Hain representatives, the all-cash transaction that closed on April 8 optimizes the company's BFY portfolio and will be used to pay down company debt.
"Divesting Thinsters further streamlines our supply chain network and strengthens our ability to focus our efforts on driving greater reach and scale of our core better-for-you brands across our categories of focus," says Wendy Davidson, Hain Celestial president and CEO. "We are pleased to reach this agreement with J&J Snack Foods and are confident that the business will thrive under their leadership."
In September 2023 Hain introduced “Hain Reimagined,” the company's multi-year transformation plan to pivot the business to growth. The strategy is grounded in executing four core pillars: Focus, Grow, Build, and Fuel. The Thinsters divestiture contributes to the Focus Pillar as it further refines Hain's uniquely positioned portfolio of better-for-you brands across five growth categories: snacks, baby and kids food, beverages, meal preparation, and personal care. The company will continue to identify opportunities to progress its Focus Pillar efforts through operating model optimization and aligning its footprint in five core geographies, the U.S., Canada, the U.K., Ireland, and Western Europe.
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