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Insomnia Cookies concocts limited-edition collection in honor of 4/20

Customers looking to get baked (goods) can check out the brand's two new menu items.

In celebration of the "munchiest day of the year," Insomnia Cookies is creating limited-edition menu items for its community of Insomniacs who may be hungrier than usual on April 20. With never-before-tasted sweet treats, the late-night bakery’s contribution to the annual holiday is as sweet (and spicy) as ever.

The lineup includes a new Strawberry Cornbread Filled Deluxe cookie with Mike’s Hot Honey, which combines sweetness and spice. The dairy-free, vegan-friendly cookie is plant-based, filled with strawberry jam, and served with a side packet of Mike's Hot Honey to drizzle right on top for heat.

In addition, to satisfy those late-night munchies, Insomnia Cookies is introducing a first-of-its-kind menu item, Walking Cookie Tacos, with twelve Mini Chocolate Chunk cookies piled high and baked with a sweet drizzle and topping of choice.

The new items will be available at bakeries nationwide in-store and for local delivery until April 22 or while supplies last. Price and availability vary by location.

Insomniacs looking to get baked (goods) can score a free classic cookie with a $5 purchase in-store when they show the Insomnia Cookies App or online with any in-app delivery all weekend long from Friday, April 19 through Sunday, April 21.

KEYWORDS: Insomnia Cookies Mike's Hot Honey

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.