Fun Friday: Happy April Fool's from Ferrero, JusRol, Halls, Takis, Deep Indian Kitchen, and more Snack brand Garrett's teases a sweet-smelling deodorant based on its popcorn. Liz Parker Kuhn April 3, 2026 Halls "debuts" Grandma's Purse flavor, tasting of lavender and lint, and Takis "launches" 10 hours of crunchy ASMR to help with studying.Read More
Fun Friday: Pizza Hut x ‘Space Jam,’ Insomnia Cookies March Madness contest, Clif travel giveaway Kinder Bueno Frozen Desserts nabs 2026 Product of the Year Award. Liz Parker Kuhn March 20, 2026 Cinephiles can purchase a Devil Wears Prada 2 popcorn bucket shaped like a purse at AMC and Cinemark Theatres.Read More
Insomnia Cookies celebrates expansion milestone The brand recently opened its 350th store worldwide. SF&WB Staff November 21, 2025 Fueled by a record number of openings in Q4 of this year, the late-night bakery continues towards its goal of 1,800 stores in the next decade.Read More
Sweet-toothed consumers warm up to Insomnia Cookies The company founder discusses the growth and future plans of the late-night cookie purveyor. Jenni Spinner Liz Parker Kuhn November 5, 2025 Known for fulfilling consumer cravings for still-warm baked treats, Insomnia Cookies has grown rapidly in recent years, with no plans to slow down.Read More
Insomnia Cookies announces leadership changes The company has made new appointments to its operations team and its board. SF&WB Staff October 9, 2025 Ra’Chard Dennis has been named senior vice president, operations, and Alexander Rosenthal has joined the brand’s board of directors. Read More
Most popular new products: July 2025 See which products received the most clicks on Snack Food & Wholesale Bakery last month. August 27, 2025 Snacks range from Hershey’s One bar to Goldfish’s Awesome Sauce cracker, RXBar’s high protein snack, and more.Read More
Most popular new products: June 2025 See which products received the most clicks on Snack Food & Wholesale Bakery last month. August 6, 2025 Snacks range from Hershey’s One bar to Goldfish’s Awesome Sauce cracker, RXBar’s high protein snack, and more.Read More
Insomnia Cookies debuts ’M3GAN 2.0’-inspired lineup The late-night bakery will be offering limited-time movie-themed treats. SF&WB Staff June 20, 2025 The partnership celebrates the sequel to the 2023 horror movie and marks Insomnia Cookies' fourth big-screen partnership.Read More
Insomnia Cookies announces investments in company Verlinvest, Mistral Equity Partners will acquire Krispy Kreme's former stake. SF&WB Staff June 16, 2025 The late-night bakery is poised for accelerated global expansion alongside investor group, it says.Read More
Krispy Kreme dumps ownership stake in Insomnia Cookies The doughnut company is selling off the rest of its stake in the cookie franchise. SF&WB Staff June 10, 2025 The net cash proceeds of approximately $75 million will be used for debt paydown.Read More