Post Consumer Brands launches summer cereal lineup

The products include limited-edition versions of its popular cereal brands.

Courtesy of Post Consumer Brands

Post Consumer Brands is launching three new cereals and two size extensions. The items are set to hit shelves this month.

The product introductions include:

Fruity Pebbles Waffles Cereal: a mashup of Fruity Pebbles and Waffle Crisp, it consists of fruity-blasted waffle pieces with notes of maple syrup and Fruity Pebbles flavors
Summer Fruity Pebbles Cereal: it features a fruity taste, with festive red and blue flakes.
Frosted Chocolate Cake Cereal: the product is made with chocolate chips and features eight crunchy, chocolatey layers.
Fruity Pebbles Marshmallow Cereal in Large Size: it comes with marshmallows and Fruity Pebbles in a 15-ounce box.
Fruity Pebbles and Cocoa Pebbles in Giant Size: the brand’s most popular varieties offered in 23-ounce boxes.

Jenni Spinner is the chief editor of Snack Food and Wholesale with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.