Company: Max Muscle Sports Nutrition, Anaheim, Calif.
Web site: www.maxmuscle.com
Introduced: February
Distribution: National
Suggested Retail: $1.99 to $2.50 for a 1.76-oz. bar; $29.85 to $37.50 for a 26.4-oz. box of 15 bars
Product Snapshot: Max Crunch is a probiotics-enhanced bar containing 17 g. of protein and made with GanedenBC30, a patented probiotic strain effective in supporting healthy immune and digestive systems. It is available in Peanut Butter Perfection and Chocolate Rage varieties.
Ingredients (Chocolate Rage): Chocolate core (Max Muscle proprietary blend [soy crisps isolated soy protein, tapioca starch, salt, whey protein isolate], corn syrup, acacia gum, glycerine, high-fructose corn syrup, cocoa powder, evaporated cane juice, water, chocolate flavor, soybean oil, soy lecithin [an emulsifier], salt, sucrose), high protein chocolate coating (vegetable oil [palm kernel, partially hydrogenated palm], maltitol, whey protein milk concentrate, sugar, cocoa powder, soy lecithin [an emulsifier], vanillin [an artificial flavoring]).