Consumers are asking for a lot of bars these days. Some want bars to be a healthy, easy snack, while others demand that their bars act as a supplement to an active lifestyle. Many prefer a bar that can substitute for a meal or act as a diet aid. Either way, bar manufacturers are making products that satisfy all of these requirements, so it’s just a matter of picking which bar is right for the job.
Bars are often perceived as a health food. Walk into any organic or vitamin store and you’ll see that many of these products promise to strengthen the immune system with vitamins and superfruits. Many health-focused bar manufacturers are making more natural products with fewer preservatives to up the ante of their healthful products.