Pepperidge Farm Goldfish Puffs

Company: Pepperidge Farm, Norwalk, Conn.


Introduced: June (Target), July (other major retailers)

Distribution: National

Suggested Retail: 99 cents for a 2.-oz. bag and $2.99 for 7-oz. bag

Product Snapshot: Pepperidge Farm has taken its iconic Goldfish-shaped cracker to a new level that will appeal to teens. Goldfish Puffs are bigger than the original Goldfish crackers teens enjoyed as kids and come in three bold flavors: Buffalo Wing, Cheddar Bacon and Mega Cheese. In addition, they’re gluten-free (a first for the Goldfish brand), contain no artificial preservatives and offer 10 g. of whole grains per serving.