McDonald’s is facing tighter competition for fast-food breakfast from both traditional and nontraditional foes as well as fighting a generational values shift. In response, the fast-food chain has started testing new breakfast menu items.
According to a report by Bloomberg, some McDonald’s locations in Southern California are offering pastries in a different flavors that sell for $1.99 for two, or $1.29 for two with the purchase of a coffee. That report noted that the fast-food chain has a general goal to improve its breakfast sales over the next three years and compete directly against Dunkin’ Donuts and Starbucks, which also sell coffee and pastries.
The new of the pastry experiment follows McDonald’s announcement that it’s considering longer breakfast hours.