Pop Secret Pre-Popped Popcorn

Company: Diamond Foods Inc., Stockton, CA

Introduced: September

Distribution: National

Suggested Retail: $3.49 for a 3.6-ounce bag

Product Snapshot: Pop Secret’s pre-popped popcorn lets snackers enjoy a healthy treat anytime, anywhere. Made with non-GMO popcorn and oil, the ready-to-eat popcorn has no trans fat, is gluten-free and is 100 percent whole grain. Consumers can choose from four classic flavors: White Cheddar, Salted, Homestyle and Kettle Corn. Pop Secret is a Diamond Foods brand.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars.Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.