Company: Diamond Foods Inc.. San Francisco


Introduced: May

Distribution: National

Suggested Retail: $2.49 for a 5-ounce bag

Product Snapshot: Pop Secret, a Diamond Foods brand, has added Extra Cheesy to its line of Pop Secret Pre-Popped Popcorn. The new flavor—along with all of Pop Secret’s other Pre-Popped Popcorn flavors—will be available in bags sporting Star Wars characters beginning May 4 (National Star Wars Day), long before “Star Wars Episode VII” hits theaters in December. Pop Secret’s other Pre-Popped Popcorn flavors are White Cheddar, Kettle Corn, Salted and Homestyle Butter. All are made with non-GMO popcorn and 100 percent whole grain, and contain no preservatives, gluten or trans fat.